Search through our entire range of products.
From a nurse's hands to happy paws.
Premium dog treats, toys, enrichment and wellbeing — carefully curated and safety-vetted for the pups of Chesham and beyond. Founded on a genuine duty of care.
Everything a happy, healthy dog could want
A carefully curated selection — not mass-market bulk. Every treat and toy is chosen for safety, quality and a bit of joy.
Treats
Natural, single-protein and vegetarian ranges — including the famous Loopy Mix pick-&-mix.
Toys
Squeaky, rope, burrow and seriously strong toys — plus Zippy Paws lines and seasonal Pawty ranges.
Enrichment
Brain games, snuffle mats, puzzle feeders and boredom-busters to keep clever pups engaged.
Wellbeing
Health & hygiene done gently — dental powders, wipes, itch relief, shampoos and safety lights.
Loopy Socks
Dog-breed and dog-lover socks — over 25 breeds plus Dog Mum and funny novelty designs.
- ✚A nurse's heartYears spent caring for people — attentive, careful, duty-first.
- 🐕A leap to dog walkingFollowed her heart into hands-on days with dogs of every shape and size.
- 🛍️Loopy Lu's is bornFirst-hand knowledge of dogs' real needs, turned into a shop.
Started by someone who left nursing to follow the paws.
Care first, always — every treat and toy is chosen the way you'd choose for your own dog.
That care-first instinct is the spine of Loopy Lu's. As a former nurse turned dedicated dog walker, our founder knows dogs' day-to-day needs first-hand — which is exactly why nothing lands on the shelf without being thoroughly evaluated for safety, quality and genuine joy.
From all of us at Loopy Lu's 🐾Chesham, Buckinghamshire
The Loopy Mix — pick, mix & try for pennies
Not sure what your dog will love? Our signature Loopy Mix Portions let you buy many treats as small individual portions, or build a mixed selection — so you can trial a whole pick-&-mix range without committing to full bags.
- ✓Single sticks & individual portions
- ✓Mix proteins & textures to find the favourite
- ✓Kind on fussy tummies and on your wallet
Care you can feel — for pets and the planet
We're not just selling. We're building a community of pet lovers, one wagging tail at a time.
Genuine care credentials
Founded by an ex-nurse turned dog walker. Trust and first-hand expertise, woven into every choice.
Safety-first curation
Non-toxic materials, natural ingredients and stringent quality checks. Thoroughly evaluated — never bulk-bought.
Eco-conscious to the core
Eco-friendly packaging and sustainable postal methods, minimising our ecological footprint with every parcel.
Female-run & independent
A proud small local enterprise, supporting the Chesham community and doing things the personal way.
Community, not transactions
Lasting relationships with customers both human and furry. Join us on the journey — you're one of the family.
Personal recommendations
Tell us your dog's size, age and tastes — we'll help you choose.
Names as playful as the pups
A little pun-filled joy runs through the shelves. A few favourites you'll spot in-store:
Join a community of pet lovers
Follow the loopy days, new arrivals and very good dogs over on Instagram.
◎ @loopylusFor the humans who love them
Dog-breed and dog-lover socks — over 25 breeds plus Dog Mum and funny novelty designs. The go-to gift for the dog person in your life.
Frequently asked
The practical bits — delivery, returns, payments and finding the right thing for your dog.
Where are you based and who do you cater for?
How do I choose the right products for my dog?
Are your products safe and good quality?
What is the Loopy Mix?
How long does delivery take?
Do you ship internationally?
What's your returns policy?
Which payment methods do you accept?
We'd love to help you & your pup
Need a recommendation, or just want to chat all things dog? Drop us a message and we'll get right back to you.
- Chesham, BuckinghamshireUK-based online store
- @loopylusFollow us on Instagram
- Personal recommendationsTell us about your dog's size, age and favourite things.